“Steve Jobs” by Walter Isaacson

“Some people say, “Give the customers what they want.” But that’s not my approach. Our job is to figure out what they’re going to want before they do. I think Henry Ford once said, “If I’d asked customers what they wanted, they would have told me, ‘A faster horse!'” People don’t know what they want until you show it to them.”
– Walter Isaacson, Steve Jobs
🍁
Steve Jobs: The Exclusive Biography is a definitive portrait of Steve Jobs, one who is considered to be one of the greatest innovators of the history. Isaacson portrays the various shades of Job in all its forms, black, white and grey.
Having read a bit about the Apple’s co-founder, I did know about how big a visionary and genius Steve Jobs was. What I did not know that he was a jerk, a brat and treated people the way he wanted to all the time.